Partnership Includes “Save of the Night” Feature and
Sponsorship of the WNFR Bullfighters
Greenville, PA, August 11, 2014 – WEATHER GUARD®, an industry leader in truck and van equipment, announces its partnership with the Professional Rodeo Cowboys Association (PRCA) and is now the official truck box of the PRCA. As part of the sponsorship, the WEATHER GUARD® brand will be seen by rodeo fans through a variety of offline and online channels, including the “Save the Night” feature that will run on CBS Sports Network & MAVTV through December 2014. WEATHER GUARD® will also sponsor the bullfighters during the Wrangler National Finals Rodeo in Las Vegas December 4-13, 2014.
“The WEATHER GUARD® brand aligns very well with PRCA and their audience,” said Chris Filardi, Vice President of Marketing, WernerCo. “Loyalty, hard work, toughness and integrity are all character traits exemplified by both WEATHER GUARD® products, customers and the professionals of PRCA. Just like the bullfighters protect the bullriders, WEATHER GUARD® protects your most important assets.”
Another exciting component of this program is WEATHER GUARD®’s sponsorship of three-time Bullfighter of the Year, Dusty Tuckness. WEATHER GUARD® and Dusty recently shot an entertaining TV commercial in Cody, WY that will air during rodeo events on CBS Sports Network and MAVTV, as well as online.
WEATHER GUARD® Ultimate Truck Giveaway: Perfect for the Outdoor Enthusiast
To reward truck enthusiasts, WEATHER GUARD® is giving away a 2014 RAM SLT through a national sweepstakes giveaway. This package, valued at $50,000, includes a 2014 RAM with luxury upgrades and is upfitted with the most popular WEATHER GUARD® boxes, including the WEATHER GUARD® Model 127 Saddle Box, two Model 174 Lo-Side Boxes and a Model 338 PACK RAT®. The sweepstakes is open to US residents and will run through November 15, 2014. No purchase is necessary and the winner will be selected and notified by November 28, 2014.
For more information and to enter the contest, please visit www.ultimateweatherguardtruck.com.
ABOUT WEATHER GUARD®
WEATHER GUARD®, a WernerCo brand, is an industry leader in truck and van equipment, including truck boxes, drawer units, shelving, cabinets, and racks for trucks, vans and utility vehicles. WEATHER GUARD® organizes your truck and van for greater productivity and provides your tools and valuables superior protection against break-ins and weather. WEATHER GUARD® products are manufactured in Crystal Lake, Illinois. For more information, visit www.weatherguard.com.
WernerCo is a privately owned, fully-integrated, international manufacturer and distributor of climbing products, fall protection equipment and jobsite, truck and van storage equipment. WernerCo has manufacturing, warehousing, sales and distribution facilities in the United States, Australia, Canada, China, Mexico, Vietnam and the United Kingdom. WernerCo’s international headquarters are in Schaffhausen, Switzerland and its US headquarters are in Greenville, Pennsylvania. For more information, visit www.wernerworldwide.com .
Marquita Kordes, Werner Co., 724-588-2000 Ext 2704; kordemr@wernerco .com
Angie Maddox, Seed Factory Marketing, 404-996-4041; email@example.com