WEATHER GUARD® Partners With the Professional Rodeo Cowboys Association as the Official Truck Box of the PRCA
Aug 11, 2014
Partnership Includes “Save of the Night” Feature and
Sponsorship of the WNFR Bullfighters
Greenville, PA – WEATHER GUARD®, an industry leader in truck and van equipment, announces its partnership with the Professional Rodeo Cowboys Association (PRCA) and is now the official truck box of the PRCA. As part of the sponsorship, the WEATHER GUARD® brand will be seen by rodeo fans through a variety of offline and online channels, including the “Save the Night” feature that will run on CBS Sports Network & MAVTV through December 2014. WEATHER GUARD® will also sponsor the bullfighters during the Wrangler National Finals Rodeo in Las Vegas December 4-13, 2014.
“The WEATHER GUARD® brand aligns very well with PRCA and their audience,” said Chris Filardi, Vice President of Marketing, WernerCo. “Loyalty, hard work, toughness and integrity are all character traits exemplified by both WEATHER GUARD® products, customers and the professionals of PRCA. Just like the bullfighters protect the bullriders, WEATHER GUARD® protects your most important assets.”
Another exciting component of this program is WEATHER GUARD®’s sponsorship of three-time Bullfighter of the Year, Dusty Tuckness. WEATHER GUARD® and Dusty recently shot an entertaining TV commercial in Cody, WY that will air during rodeo events on CBS Sports Network and MAVTV, as well as online.
WEATHER GUARD® Ultimate Truck Giveaway: Perfect for the Outdoor Enthusiast
To reward truck enthusiasts, WEATHER GUARD® is giving away a 2014 RAM SLT through a national sweepstakes giveaway. This package, valued at $50,000, includes a 2014 RAM with luxury upgrades and is upfitted with the most popular WEATHER GUARD® boxes, including the WEATHER GUARD® Model 127 Saddle Box, two Model 174 Lo-Side Boxes and a Model 338 PACK RAT®. The sweepstakes is open to US residents and will run through November 13, 2014. No purchase is necessary and the winner will be selected and notified by November 28, 2014.