WEATHER GUARD® Partners with Country Music Star Rodney Atkins for Select Tour Dates in 2015
Jun 9, 2015
As the summer concert season starts to heat up, WEATHER GUARD® is partnering with six-time chart-topping country music star Rodney Atkins to offer fans unique interactive opportunities for select tour dates in 2015. Each date will feature local event activations, promotions and giveaways from WEATHER GUARD®, and fans across the country will have the opportunity to participate in special social media promotions if they spot Atkins’ WEATHER GUARD®-wrapped touring trailer on the road.
“Country music is such a natural connection for the WEATHER GUARD® brand and is a great complement to the other Western Lifestyle partnerships we have established in recent years,” said Chris Filardi, VP of Marketing. “For WEATHER GUARD® truck and van equipment, this is our first alignment with a country music star and we are very proud to have the WEATHER GUARD® brand protecting Rodney and his gear. We have exciting promotions and giveaways planned throughout the year as he tours across the U.S.”
ABOUT RODNEY ATKINS
Rodney Atkins is an award-winning country music singer/songwriter whose six chart-topping hits include “Take A Back Road,” “It’s America,” “Cleaning This Gun (Come On In Boy),” “These Are My People,” “Watching You” and “If You’re Going Through Hell (Before the Devil Even Knows).” His fourth studio album, Take A Back Road, yielded Atkins’ fastest-rising single to date with the title track. He released his new album, Rodney Atkins - Greatest Hits, via Curb Records in February. For more information and the latest updates, visit www.RodneyAtkins.com or follow online @RodneyAtkins.
ABOUT WEATHER GUARD®
WEATHER GUARD®, a WernerCo brand, is an industry leader in truck and van equipment, including truck boxes, drawer units, shelving, cabinets, and racks for trucks, vans and utility vehicles. WEATHER GUARD® organizes your truck and van for greater productivity and provides your tools and valuables superior protection against break-ins and weather. WEATHER GUARD® products are manufactured in Crystal Lake, Illinois. For more information, visit www.weatherguard.com.