WEATHER GUARD® Announces New Partnership with the Professional Rodeo Cowboys Association
Mar 21, 2016
WEATHER GUARD® Is Now Title Sponsor of the PRCA World Standings
Crystal Lake, IL March 21, 2016 – WEATHER GUARD®, an industry leader in truck and van equipment, is pleased to announce that in addition to being recognized as the Official Truck Box of the Professional Rodeo Cowboys Association (PRCA) for the third year in a row, WEATHER GUARD® is also now the title sponsor of the PRCA World Standings. The world standings are a year-round compilation of earnings to determine the 15 Wrangler National Finals Rodeo qualifiers in each competitive discipline, including bareback riding, steer wrestling, saddle bronc riding, team roping, tie-down roping and bull riding.
“We are thrilled to build upon our existing partnership with the PRCA,” said Chris Filardi, VP of Marketing. “The PRCA World Standings represent the best in each discipline, and we are happy to support these champions and recognize their hard work throughout the year.”
“WEATHER GUARD® has been a great partner over the past two years,” PRCA Commissioner Karl Stressman said. “We are ecstatic they have stepped up their support of ProRodeo. Our fans and members are loyal supporters of our sponsors, and this will just entrench their brand within our industry even more.”
As a part of the sponsorship, WEATHER GUARD® will present the highest performing leaders with a bonus check at the end of the season to kick off the Wrangler NFR in Las Vegas this December. In addition to the PRCA World Standings, WEATHER GUARD® will continue to sponsor the WNFR bullfighters and feature their dramatic efforts throughout the season through their Save of the Night program. Each PRCA rodeo will highlight a bullfighter’s efforts and recognize the person or team as the best Save of the Night.
ABOUT WEATHER GUARD®
WEATHER GUARD®, a WernerCo brand, is an industry leader in truck and van equipment, including truck boxes, drawer units, shelving, cabinets, and racks for trucks, vans and utility vehicles. WEATHER GUARD® organizes your truck and van for greater productivity and provides your tools and valuables superior protection against break-ins and weather. WEATHER GUARD® products are manufactured in Crystal Lake, Ill. For more information, visit www.weatherguard.com.
WernerCo is a privately owned, fully-integrated, international manufacturer and distributor of climbing products, fall protection equipment and jobsite, truck and van storage equipment. WernerCo has manufacturing, warehousing, sales and distribution facilities in the United States, Australia, Canada, China, Mexico, Vietnam and the United Kingdom. WernerCo’s international headquarters are in Schaffhausen, Switzerland, and its U.S. headquarters are in Greenville, Pa. For more information, visit www.wernerworldwide.com.
ABOUT THE PRCAThe PRCA, headquartered in Colorado Springs, Colo., is the largest and oldest professional rodeo-sanctioning body in the world. The recognized leader in ProRodeo, the PRCA is committed to maintaining the highest standards. The PRCA, a membership-based organization, sanctions approximately 600 rodeos annually, and there are more than 30 million rodeo fans in the U.S. The PRCA showcases the world's best cowboys by televising the sport’s premier events, including the Wrangler Champions Challenge and the world-renowned Wrangler National Finals Rodeo on CBS Sports Net (DISH channel 158, DirecTV channel 221). The Justin Boots Playoffs, Ram National Circuit Finals Rodeo, All American ProRodeo Finals and the PRCA Xtreme Bulls Tour will also air on CBS Sports Net, as well as live stream at wranglernetwork.com. PRCA-sanctioned rodeos raise more than $26 million for local and national charities. For comprehensive coverage of the cowboy sport, read the ProRodeo Sports News, the official publication of the PRCA, and for daily updates of news and results visit the PRCA's official website, www.prorodeo.com.